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In this section we try to provide useful articles that will help webmasters find their way in the webhosting market. Any contributions are welcome, so please feel free to submit your own article.
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- If you wish to contribute and have your article published on NosHosts, please do not hesitate and send your materials to articles@noshosts.com
How to establish a successful web hosting company
Many have tried to start their own web hosting business, but only a few have succeeded. The market these days is overloaded with web hosting companies, most offering pretty much the same services and many reselling the others. This makes it difficult to stand out and be noticed. The most important skill that you need to have is how to attract customers. Without a solid customer base your business will be dead soon and your investment will be wasted. There are several key factors that you need to focus on in order to establish a successful web hosting company.
The most important thing in the beginning is the visual part of your business - your website. This is what makes customers sign up. You need to make sure that your website is attractive enough, strictly business style, easy to navigate, informative and secure. It is also a good idea to provide a working demo of your customers control panel as this is what your customers will be seeing after they sign up. If your control panel is not user friendly, your customers will probably not renew their accounts. It is absolutely necessary that your company website has a custom design and not a template that is publicly available across the internet. If you have decided to resell another web hosting company under your own brand, they will probably provide easy to set up templates to choose from. Well, it is a nice feature, but imagine 200 other hosting companies who's websites look just like yours. Investing in a good looking professional website is a must if you want to succeed.
Offering a flexible set of plans is crucial for your success. Customers will want to choose between different packages that will best fit their websites. Look around to see what others are offering. It is not necessary to offer the same packages at the same price, but you will get an idea where the business is going. Have a money back guarantee! Customers prefer to be assured that they can get their money back if your package is not what they expected. Whether you decide to offer support via phone or via ticketing or any other means, make sure you respond in a timely manner if you want a good reputation. 15 minutes response time is excellent, but of course not all hosting companies can provide that, so make sure you respond to inquiries within 1-2 hours, unless they are urgent. customers adore when urgent inquiries are answered within minutes. You should have a good priority rule when answering support. It would be nice if you create a knowledge database. It will save you time and will be good for your overall appearance. You could also start a forum for your members where they can exchange information and ideas, but be very careful! If you don't have enough customers that will write messages in your forum, it could look silly if empty.
And finally - advertising. You should not expect any customers unless you start advertising. This is how customers will find your company. This is the tricky part. You have to decide exactly where, how to advertise and how much to spend. Finding the right advertising formula is the key to success, unfortunately no one who has found it wants to share.
Many have tried to start their own web hosting business, but only a few have succeeded. The market these days is overloaded with web hosting companies, most offering pretty much the same services and many reselling the others. This makes it difficult to stand out and be noticed. The most important skill that you need to have is how to attract customers. Without a solid customer base your business will be dead soon and your investment will be wasted. There are several key factors that you need to focus on in order to establish a successful web hosting company.
The most important thing in the beginning is the visual part of your business - your website. This is what makes customers sign up. You need to make sure that your website is attractive enough, strictly business style, easy to navigate, informative and secure. It is also a good idea to provide a working demo of your customers control panel as this is what your customers will be seeing after they sign up. If your control panel is not user friendly, your customers will probably not renew their accounts. It is absolutely necessary that your company website has a custom design and not a template that is publicly available across the internet. If you have decided to resell another web hosting company under your own brand, they will probably provide easy to set up templates to choose from. Well, it is a nice feature, but imagine 200 other hosting companies who's websites look just like yours. Investing in a good looking professional website is a must if you want to succeed.
Offering a flexible set of plans is crucial for your success. Customers will want to choose between different packages that will best fit their websites. Look around to see what others are offering. It is not necessary to offer the same packages at the same price, but you will get an idea where the business is going. Have a money back guarantee! Customers prefer to be assured that they can get their money back if your package is not what they expected. Whether you decide to offer support via phone or via ticketing or any other means, make sure you respond in a timely manner if you want a good reputation. 15 minutes response time is excellent, but of course not all hosting companies can provide that, so make sure you respond to inquiries within 1-2 hours, unless they are urgent. customers adore when urgent inquiries are answered within minutes. You should have a good priority rule when answering support. It would be nice if you create a knowledge database. It will save you time and will be good for your overall appearance. You could also start a forum for your members where they can exchange information and ideas, but be very careful! If you don't have enough customers that will write messages in your forum, it could look silly if empty.
And finally - advertising. You should not expect any customers unless you start advertising. This is how customers will find your company. This is the tricky part. You have to decide exactly where, how to advertise and how much to spend. Finding the right advertising formula is the key to success, unfortunately no one who has found it wants to share.
